Today’s article is inspired by a full week of rain in the forecast. It’s a sure sign that Spring weather is upon many of us across the country. In my last article, I shared the 5 Promo Trends You Need to Know for this Year. Now, I’ll share five popular products trending for Spring that your clients, employees, prospects and business partners will love no matter what the weather.
Umbrellas: April showers can certainly bring big branding opportunities and you can’t have a list of Spring trends without including umbrellas. The new inverted-style umbrella, popular right now, has me excited about this tried-and-true promo item. These umbrellas fold inward, allowing you to slide into your car or through a doorway, keeping the rain contained and you dry.
Jackets: The unpredictable temperatures of Spring mean a lot of people will have a jacket on hand throughout the season. While stats show that the trend of wearing branded outerwear runs stronger for males than females,* the right piece can make a big impact across the board. The key is to make sure your logo’d jackets are on-trend. Retail-inspired fits and styles are more accessible for corporate apparel than ever before. There are plenty of options your recipients will want to wear.
Safety Kits: This time of year people are starting to get back outside. Safety kits are a great option if your recipients are active and take advantage of the warming temperatures in the great outdoors. Safety kits also have great return on investment. 82% of U.S. consumers who own a health and safety promo item can recall the advertiser’s name on the item and 27% report they carry it while on the go.*
Tumblers: At least one drinkware item will probably be on every “promo trends” list I ever write. They are just that popular, as half of U.S. consumers who own logo’d drinkware use it 2-3 times a week or more.* This Spring, you’ll want to check out multi-purpose tumblers. There are tumblers that double as a glass bottle insulator, some have Bluetooth speakers built-in and others serve as phone holders. It goes on and on.
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Popsockets: If you’ve talked to me about promo items anytime within the past year, you’ve heard me rave about the Popsocket. This trend took off last year and has proven staying power. The Popsocket gives your brand prime real estate right on the back of your recipients’ phone. It is also very useful as a media stand for your device or a photo/texting grip. I’ve tried other phone accessories and I always try to give them a fair chance. Most of them come off my phone within a week but the Popsocket makes me wonder how I was ever able to hold my phone before they existed.
Spring represents a fresh start. This is the perfect time to introduce some new promo into your marketing mix. Let us know your favorite products of the season in the comments!
* Research provided by the Advertising Specialty Institute, ©2016, All Rights Reserved.
